Feb 12
20

Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next.

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Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

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